Benchmarks

Ad Benchmarks 2026

CPM, CPC, CPA, and ROAS benchmarks for every major platform and industry. Global averages plus market-specific data for the UK, India, Australia, and Germany, France, Canada, UAE, and Brazil.

Updated May 2026 · Global + UK · India · Australia · Germany

Global Benchmarks

US-weighted global averages across major platforms and industries.

Average CPM by Industry

$7–$14 Meta · $30–$65 LinkedIn

Average CPM by Platform

Meta · Google · TikTok · YouTube

Average CPC by Platform

$2.69 Search · $5.26 LinkedIn

Average ROAS by Industry

4–8× ecomm · 3–6× SaaS

Average ROAS by Platform

Google · Meta · TikTok · LinkedIn

Average CPA by Industry

$45 ecomm · $116 B2B SaaS

Regional Benchmarks

Market-specific data in local currency. Select a market below.

Average CPM United Kingdom 2026

Average CPC United Kingdom 2026

ROAS · United Kingdom

Average ROAS United Kingdom 2026

Average CPM India 2026

Meta ₹50–90

Average CPC India 2026

Google ₹8–25

Average ROAS India 2026

Average CPM Australia 2026

Average CPC Australia 2026

ROAS · Australia

Average ROAS Australia 2026

Google 3.5–7x

Average CPM Germany 2026

Meta €3.50–7

Average CPC Germany 2026

ROAS · Germany

Average ROAS Germany 2026

Average CPM France 2026

Average CPC France 2026

Average ROAS France 2026

Average CPM Canada 2026

Average CPC Canada 2026

Average ROAS Canada 2026

Google 3.5–7x

Average CPM UAE 2026

Average CPC UAE 2026

Average ROAS UAE 2026

Average CPM Brazil 2026

Average CPC Brazil 2026

Average ROAS Brazil 2026

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CPM, CPC, CPA, and ROAS benchmarks updated monthly. Sent to media buyers who want real numbers.