Benchmarks

Ad Benchmarks 2026

CPM, CPC, CPA, and ROAS benchmarks for every major platform and industry. Global averages plus market-specific data for the UK, India, Australia, and Germany, France, Canada, UAE, and Brazil.

Updated May 2026 · Global + UK · India · Australia · Germany

Global Benchmarks

US-weighted global averages across major platforms and industries.

CPM

Average CPM by Industry

$7–$14 Meta · $30–$65 LinkedIn
CPM

Average CPM by Platform

Meta · Google · TikTok · YouTube
CPC

Average CPC by Platform

$2.69 Search · $5.26 LinkedIn
ROAS

Average ROAS by Industry

4–8× ecomm · 3–6× SaaS
ROAS

Average ROAS by Platform

Google · Meta · TikTok · LinkedIn
CPA

Average CPA by Industry

$45 ecomm · $116 B2B SaaS

Regional Benchmarks

Market-specific data in local currency. Select a market below.

CPM · EUR

Average CPM France 2026

Meta €3–6
CPC · EUR

Average CPC France 2026

Google €1.85
ROAS · France

Average ROAS France 2026

Google 3–6x
CPM · CAD

Average CPM Canada 2026

Meta C$8–18
CPC · CAD

Average CPC Canada 2026

Google C$2.50
ROAS · Canada

Average ROAS Canada 2026

Google 3.5–7x
CPM · USD

Average CPM UAE 2026

Meta $6–14
CPC · USD

Average CPC UAE 2026

Google $2.80
ROAS · UAE

Average ROAS UAE 2026

Google 3–7x
CPM · BRL

Average CPM Brazil 2026

Meta R$8–18
CPC · BRL

Average CPC Brazil 2026

Google R$2.50
ROAS · Brazil

Average ROAS Brazil 2026

Google 3–6x