Paid Media Consulting

Performance marketing
advice from an operator,
not an agency.

10+ years in AdTech. 40+ agency and brand relationships across Turkey and EMEA. Sales Director at Teads. If your paid media numbers aren't making sense, I can help you figure out why.

10+
Years in AdTech & programmatic
40+
Agency & brand partnerships
EMEA
Turkey, CEE & broader market coverage
$0
Commission — I'm not selling you a product

What I Can Help With

I work with in-house marketing teams, agency media buyers, and founders who run their own paid media. The common thread: metrics that don't match business outcomes, and the need for an operator-level read on what's actually happening.

Campaign Benchmark Audit

Your campaigns are running. Your numbers look like numbers. But are they good? I'll review your Google Ads, Meta, or LinkedIn account against real 2026 benchmarks — not industry averages, but what your specific setup should be producing given your vertical, audience, and spend level.

  • CPC, CPM, CTR, CPA and ROAS diagnosis by campaign type
  • Quality Score and relevance score assessment
  • Attribution model review — what your ROAS number actually means
  • 3 highest-leverage optimisation recommendations with expected impact
$300–$500 / audit — delivered as written report within 5 business days

LinkedIn Ads Strategy Session

LinkedIn's high CPC is justified for some businesses and completely wrong for others. I'll run the break-even test on your numbers, review your current targeting and creative approach, and give you a direct answer on whether LinkedIn is the right channel for your ICP — and if so, what the optimal setup looks like.

  • Break-even CPL calculation based on your LTV and close rates
  • Audience temperature diagnosis — why your CTR is where it is
  • Format and bidding model recommendation (CPC vs CPM)
  • ICP targeting architecture for your specific buyer profile
$250 / 60-minute session — includes written summary

Programmatic & AdTech Advisory

If you're running programmatic display, working with DSPs, evaluating AdTech vendors, or trying to understand what your agency is actually doing with your budget — this is where 10 years of being on the sell-side of AdTech is useful. I know how the sausage is made.

  • DSP and SSP landscape assessment for your use case
  • Agency contract and fee structure review
  • Programmatic CPM and viewability benchmark interpretation
  • Vendor evaluation framework
$400 / 90-minute session — or $1,200/month retainer (4 sessions)

Who This Is For

In-house performance marketers at SMBs and scale-ups who don't have an internal AdTech expert but need one occasionally. Agency media buyers who want a second opinion. Founders who are running their own ads and want to know if they're doing it right before scaling spend.

This is not for enterprises with large in-house teams or agencies looking to outsource execution. I don't manage campaigns — I diagnose them and advise on strategy.

Get in Touch

Describe what you're working on. I'll reply within 2 business days to confirm whether I can help and what the right engagement looks like.