1. Overview
Calc4Marketers is a free tool and benchmark resource for media buyers and growth teams. This Privacy Policy explains what information is collected when you visit calc4marketers.com, how it is used, and what choices you have.
This site does not sell personal data to third parties. No account or registration is required to use any calculator or benchmark page.
2. What data we collect
Calc4Marketers does not collect personally identifiable information directly, except in the following cases:
- When you voluntarily submit your email address to the newsletter
- When you submit a message via the contact form
Indirectly, data is collected automatically through analytics and advertising services described below. This includes standard web log data such as IP addresses (anonymized), browser type, pages visited, and referring URLs.
3. Google Analytics
This site uses Google Analytics (GA4) to understand how visitors use the site — which pages are viewed, how long sessions last, and how users navigate between pages. This data is used exclusively to improve site content and structure.
Google Analytics sets cookies on your device to distinguish users and sessions. IP addresses are anonymized. Data is processed by Google in accordance with Google's Privacy Policy.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
4. Google AdSense & advertising
Calc4Marketers displays advertisements served by Google AdSense. Google uses cookies to serve ads based on a user's prior visits to this site and other sites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this and other sites.
You can opt out of personalized advertising by visiting Google's Ads Settings or aboutads.info.
Editorial content on this site is not influenced by advertisers. Benchmark data and calculator methodologies are maintained independently.
5. Affiliate links
Some pages on this site include affiliate links — primarily to tools such as Mangools. If you click an affiliate link and make a purchase, this site may receive a small commission at no extra cost to you. Affiliate relationships are disclosed on pages where they are present.
Affiliate partnerships do not influence which tools are recommended or how they are described.
6. Email & newsletter
If you subscribe to the Calc4Marketers email list, your email address is stored by Mailchimp (The Rocket Science Group LLC). Mailchimp's privacy practices are governed by their Privacy Policy.
You can unsubscribe at any time using the unsubscribe link in every email. Your address will not be shared with any third party outside of Mailchimp's processing.
7. Cookies
This site uses the following categories of cookies:
- Analytics cookies — set by Google Analytics to measure site usage (session data, page views, referrers)
- Advertising cookies — set by Google AdSense for ad personalization and frequency capping
No first-party cookies are set by this site's own code. You can manage or delete cookies through your browser settings. Disabling cookies may affect how some pages display.
8. Third-party services
The following third-party services are used on this site and may process data according to their own privacy policies:
- Google Analytics — web analytics (Privacy Policy)
- Google AdSense — display advertising (Privacy Policy)
- Mailchimp — email list management (Privacy Policy)
- Netlify — site hosting and CDN (Privacy Policy)
- Google Fonts — typography (Privacy Policy)
9. Your rights (GDPR & CCPA)
If you are located in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, or request deletion of personal data held about you.
If you are a California resident, you have similar rights under the California Consumer Privacy Act (CCPA), including the right to know what data is collected and the right to opt out of data sale. This site does not sell personal data.
To exercise any of these rights, use the contact form below. Requests are typically processed within 30 days.
10. Data retention
Analytics data in Google Analytics is retained for 14 months by default. Email list data is retained until you unsubscribe. Contact form submissions are retained only as long as needed to respond to your inquiry.
11. Children's privacy
This site is not directed at children under the age of 13. No information is knowingly collected from children. If you believe a child has submitted personal information, contact us and it will be deleted promptly.
12. Changes to this policy
This Privacy Policy may be updated from time to time to reflect changes in site functionality or applicable law. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes are posted constitutes acceptance of the updated policy.
13. Contact
For privacy-related questions, data access requests, or corrections:
Privacy questions, data requests, or corrections.
Contact →