Last updated: May 2026
Calc4Marketers ("the site", "we") is committed to protecting your privacy. This policy explains what data is collected when you use calc4marketers.com, how it is used, and your rights regarding that data. The site is operated as a free resource with no user accounts and no login system.
All calculator inputs (CPM, CPC, ROAS, budget figures, etc.) exist only in your browser session. No calculator input is transmitted to our servers, stored in a database, or used for any purpose beyond computing your result in-browser. Closing the tab clears all inputs permanently.
The site uses Google Analytics 4 to understand aggregate traffic patterns — which pages are visited, how users navigate the site, and general geographic and device breakdowns. GA4 collects anonymised usage data including page views, session duration, and referral sources. No personally identifiable information is collected through GA4. You can opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.
If you subscribe to benchmark updates via the newsletter form, your email address is stored with Mailchimp. You can unsubscribe at any time via the link in any email. We do not share, sell, or transfer subscriber email addresses to third parties.
The site may display advertisements served by Google AdSense. Google may use cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising by visiting Google Ads Settings.
The site uses cookies for analytics (Google Analytics) and, where enabled, advertising (Google AdSense). No first-party cookies are set for tracking or identification purposes. The site does not use cookie consent banners as it does not collect personally identifiable information via first-party cookies.
The site uses the following third-party services, each with their own privacy policies:
Some pages may contain affiliate links to third-party tools (e.g. Semrush, Triple Whale, Northbeam). These are clearly labeled. If you click an affiliate link and make a purchase, we may receive a commission at no additional cost to you. Affiliate relationships do not influence editorial content or benchmark data.
As the site does not collect personally identifiable information beyond optional newsletter subscriptions, your primary data right is the ability to unsubscribe from the newsletter at any time. For any data-related questions or requests, contact us via the contact page.
This policy may be updated periodically. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.