Calculate CPM, ROAS, CTR, CPC, and CPA instantly — then benchmark your numbers against 2026 industry data across every major ad platform.
Six free calculators built for how media buyers actually work — CPM, ROAS, CTR, CPC, CPA, and CAC. No subscriptions, no logins required.
Enter your ad revenue, ad spend, and COGS to get your ROAS, break-even threshold, gross profit, and margin on ad spend — all at once. Color-coded to show whether your campaign is actually profitable.
Three-mode toggle: solve for CPM, budget, or impressions. Enter any two values and get the third instantly. Useful for media planning, comparing platform costs, and estimating campaign reach.
Solve for click-through rate, total clicks, or impressions. Includes platform benchmarks so you can immediately see how your CTR compares to industry averages on Google, Meta, LinkedIn, and TikTok.
Calculate cost per click, total budget needed, or expected clicks. Includes average CPC benchmarks by platform and industry — essential for Google Ads and paid social planning.
Calculate cost per acquisition, budget needed, or expected conversions. Includes break-even CPA formula and target CPA guidance based on your margin and AOV.
Calculate blended customer acquisition cost across all channels, marketing-only CAC, and your LTV:CAC ratio. The metric that separates sustainable growth from expensive growth.
Average CPM by platform in 2026. See the full breakdowns by industry in the benchmark pages below.
A calculator tells you what your metric is. A benchmark tells you whether that number is good, bad, or typical for your industry and platform.
CPM ranges for 10 industries across Meta, Google Display, YouTube, TikTok, and LinkedIn. Includes an inline "Is my CPM normal?" checker.
View benchmarks →Side-by-side CPM comparison for all six major platforms with deep-dives into what drives cost on each one — and when the premium is justified.
Compare platforms →Typical and strong ROAS targets for 10 industries, with break-even thresholds calculated from real COGS ranges. Includes an inline profitability tool.
See ROAS targets →Cost per click benchmarks for Google Search, Display, Facebook, Instagram, LinkedIn, and TikTok in 2026. Know if you're overpaying before you optimize.
Compare CPC →Cost per acquisition benchmarks for 10 industries. Includes target CPA formulas based on your margin and average order value — so you know if your CPA is actually good.
See CPA benchmarks →Expected ROAS ranges for Meta, Google, TikTok, LinkedIn, and YouTube. Context for performance targets when planning cross-channel campaigns.
See ROAS by platform →Global averages are US-weighted and can be misleading. Select your market for local-currency CPM, CPC, and ROAS benchmarks.
Most campaign dashboards are full of vanity numbers. These three determine whether your ad spend is working.
CPM (Cost Per Mille) is what you pay for 1,000 ad impressions — the universal pricing unit across display, video, and social. A low CPM means cheap reach, but cheap reach only matters if it converts. CPM measures delivery cost, not delivery value.
ROAS (Return on Ad Spend) measures revenue per dollar spent on ads. A 4× ROAS means $4 in revenue per $1 spent. But ROAS without margin context is misleading — a 4× ROAS on a 75% COGS product is barely break-even. Always check ROAS against your break-even threshold.
Without context, a $9 CPM tells you nothing. For LinkedIn, it's a bargain. For Google Display, it's overpriced. Benchmarks give your numbers meaning — they let you tell the difference between a campaign that's genuinely efficient and one that just looks good in isolation.
What's a good number? These guides skip the theory and give you benchmarks, formulas, and context.
Ecommerce averages 4–8×, SaaS 3–6×, finance 5–10×. Learn how to calculate your break-even ROAS first — then benchmark against your industry.
Meta averages $7–$14. LinkedIn $30–$65. A CPM is only meaningful when you know the platform, the industry, and what conversion rate follows from it.
CAC is not just ad spend ÷ customers. Includes blended CAC formula, LTV:CAC benchmarks (3:1 is the floor), and payback period by business type.
Google Search averages $2.69, LinkedIn $5.26, TikTok $0.90. High CPC is only a problem if it produces a CPA above your margin floor — here is how to find your ceiling.
Ecommerce averages $45, B2B/SaaS $116, legal $86. But your margin determines your actual target — not any industry average. Here is the formula.
Google Search averages 3–5%. Display 0.1–0.35%. Meta 0.9–1.5%. Never compare CTR across platforms — each has a different intent level and a different benchmark.
Stop guessing whether your campaigns are profitable. Run the calculations — it takes 30 seconds and nothing is saved.
CPM, CPC, CPA, and ROAS benchmarks updated monthly. Sent to media buyers who want real numbers.