2025 return on ad spend benchmarks across platforms
SaaS ROAS is a misleading metric when calculated on first-month revenue. A 1× ROAS on first-month revenue can be a 20× LTV return for a product with strong retention. Always calculate LTV ROAS.
Typical SaaS ROAS falls between 2.5× and 7×.
Note: Calculate LTV-based ROAS, not revenue ROAS
| Platform | ROAS Range | Notes |
|---|---|---|
| Google Search | 4–8× | Trial/demo → paid conversion |
| Bing Search | 3.5–7× | Lower volume, higher ROAS |
| Meta Ads | 2.5–5× | Retargeting strongest |
| 1.5–3× | Expensive clicks, high LTV customers | |
| Display | 1–2× | Awareness — low direct ROAS |
| YouTube | 1.5–3× | Assist channel |
| Year | Average ROAS |
|---|---|
| 2022 | 3.2× |
| 2023 | 3.4× |
| 2024 | 3.6× |
| 2025 | 3.8× |
| 2026E | 4.1× |
2026E = projected estimate.
| Quarter | Index | Trend |
|---|---|---|
| Q1 | 114 | |
| Q2 | 103 | |
| Q3 | 82 | |
| Q4 | 101 |
SaaS advertisers should track 3-month and 12-month LTV ROAS, not just immediate revenue ROAS. Set Google Ads conversion values to predicted LTV, not MRR, for accurate Smart Bidding.