Benchmark Data by Segment
| Segment / Industry | CPC Range | Display / CPM | Note |
|---|---|---|---|
| Legal | C$7–C$18 | C$0.35–0.90 | PI, family, immigration |
| Finance / Insurance | C$5–C$14 | C$0.25–0.70 | OSFI-regulated market |
| Healthcare | C$2–C$5 | C$0.18–0.45 | Provincial healthcare split |
| B2B SaaS | C$3.50–C$9 | C$0.22–0.60 | US overlap significant |
| eCommerce | C$0.50–C$1.50 | C$0.12–0.35 | US brands competing |
| Education | C$1.80–C$4 | C$0.18–0.40 | International demand |
| Travel | C$0.80–C$2.50 | C$0.10–0.30 | Seasonal peaks |
| Real Estate | C$1.20–C$3.50 | C$0.18–0.45 | Regional variation |
| Retail | C$0.35–C$1.20 | C$0.08–0.25 | US competition |
| Automotive | C$0.80–C$2.50 | C$0.12–0.35 | Dealer-heavy market |
English vs French Targeting in Canada
Quebec's French-language market is systematically underserved by advertisers — fewer competitors, lower CPCs, similar purchase intent. For any brand that can produce French-language ads and landing pages, QC campaigns often run 20–35% cheaper CPCs with comparable conversion rates.
Many Canadian Google Ads auctions include US brands bidding on Canadian traffic. This inflates CPCs for keywords like "best [product] Canada" but also means your Quality Score relative to US competitors matters — a locally-relevant ad often beats a US brand's generic copy at lower CPC.
See also: Canada CPC across all platforms and Google Ads benchmark hub.
Frequently Asked Questions
What is the average Google Ads CPC in Canada?
Canada's average Google Search CPC in 2026 is C$1.80–C$3.50 across industries. Legal reaches C$7–C$18. eCommerce averages C$0.50–C$1.50. Canadian CPCs are 65–75% of US equivalents.
Are French-language Google Ads cheaper in Canada?
Yes — French-language campaigns in Quebec typically run 20–35% lower CPCs than English equivalents because fewer advertisers compete in French. Bilingual advertisers can systematically exploit this gap.
Does targeting Canada also capture US traffic?
By default, geo-targeting 'Canada' excludes US traffic. However, broad match keywords with 'Canada' in the query may show for US users — use negative geo-modifiers or exact match to control this.