Full benchmark data for your selection
How to use the benchmark checker
Select the metric you want to check (CPA, CPM, CPC, or ROAS), enter your actual value from your ad platform, choose your platform, industry, and country, then hit "Check my benchmark." The tool compares your number against the 2026 industry average for that exact combination and tells you where you stand — with actionable context on what to do next.
For CPA and CPC: lower is better. For ROAS: higher is better. For CPM: lower is generally better unless you're deliberately targeting premium audiences. The tool accounts for this directionality in the verdict.
Frequently asked questions
What counts as a "good" CPA?
A good CPA is one where your margin is maintained after acquisition cost. The benchmark comparison gives you context against industry averages — but a CPA 50% above benchmark can still be profitable if your AOV or LTV is proportionally higher. Always evaluate CPA in the context of revenue and margin, not just vs. the benchmark. For US e-commerce the general rule: CPA should not exceed 25–30% of AOV. For B2B SaaS: CPA should not exceed 10–15% of LTV. For services businesses: CPA should not exceed one month of customer revenue.
My ROAS is below 2x — is that always bad?
Not necessarily. ROAS below 2x is a warning signal but depends entirely on your margin structure. A business with 80% gross margin can be profitable at 1.5x ROAS. A business with 30% gross margin needs 3.5x+ ROAS to break even on ad spend. The benchmark gives you a market comparison — use our ROAS Calculator to calculate your break-even ROAS based on actual margin.
Why do benchmarks differ so much by country?
Country differences reflect auction competition, purchasing power, and audience maturity. US CPMs and CPCs are 3–8× higher than India or Brazil because of higher advertiser competition and higher consumer purchasing power. A $45 CPA in the US might represent excellent efficiency; the equivalent $3.50 CPA in India reflects a different market entirely. The checker applies country-specific benchmarks so comparisons are always apples-to-apples within the same market.
Plan your next campaign budget
Use your benchmark data to project impressions, clicks, and conversions from your budget.