Why this exists
Most marketing content answers "what is a CPM?" without answering "is my CPM good?" Most benchmark reports are paywalled, outdated, or buried inside a vendor's sales funnel. Most calculators give you the math without telling you whether your output is above or below average.
Calc4Marketers fills that gap. Every calculator gives you an immediate answer. Every benchmark page gives you context. Every guide skips the definition and answers the real question — is this number good or bad for my industry, platform, and market?
How it's built
No login required
Every calculator and benchmark page is fully accessible without creating an account. No email capture, no trial period, no feature gates.
Answer first
Every page leads with the number, not the definition. The CPM by Platform page opens with platform CPMs, not an explanation of what CPM stands for.
Benchmark context built in
Calculators show how your result compares to platform averages. Benchmark pages show where your industry sits relative to others. Context is the product.
Updated annually
Benchmark data is reviewed and updated each year. Pages are labeled with the year they reflect — 2026 data is current. Outdated data gets marked or replaced.
No data stored
All calculator inputs exist only in your browser session. Nothing is logged, saved, or used for any purpose beyond computing your answer.
Free, permanently
No premium tier is planned. The tools on this site are free because the tools that help people do their jobs better should be free.
Calculators
Benchmark library
183 pages covering CPM, CPC, CPA, ROAS, and CTR — across 10 industries, 6 platforms, and 9 countries. Browse all benchmarks →
Common questions
Get in touch
For feedback, benchmark suggestions, or data corrections. For sponsorship or partnership inquiries, note it in your message.
Start calculating
Pick a calculator or browse the 2026 benchmark library.