2025 cost-per-thousand-impressions benchmarks across platforms
SaaS CPM is highest in Q1 when annual budgets reset and decision-makers approve new software purchases. Q3 summer slowdown is consistent and predictable.
Typical SaaS CPM falls between $9 and $22 depending on platform, targeting breadth, and campaign objective.
Average (blended): $14.20 (2025)
| # | Platform | CPM Range | Notes |
|---|---|---|---|
| 1 | $50–$90 | ⭐ Best qualified leads for B2B SaaS | |
| 2 | Google Search (equiv.) | $15–$28 | High-intent trial/demo |
| 3 | Meta | $10–$18 | Retargeting + lookalikes |
| 4 | Display | $4–$7 | Awareness only |
| 5 | YouTube | $8–$13 | Product demo ads |
| 6 | TikTok | $8–$13 | SMB SaaS only |
| Year | Average CPM |
|---|---|
| 2022 | $11.40 |
| 2023 | $12.50 |
| 2024 | $13.30 |
| 2025 | $14.20 |
| 2026E | $15.10 |
2026E = projected estimate.
Index 100 = annual average.
| Quarter | Index | Relative Performance |
|---|---|---|
| Q1 | 110 | |
| Q2 | 104 | |
| Q3 | 85 | |
| Q4 | 101 |
LinkedIn CPM for SaaS looks expensive at $50–$90, but cost-per-qualified-lead often beats Google Search when targeting by job title and company size.