2025 cost-per-thousand-impressions benchmarks across platforms
Healthcare CPM is elevated by regulatory complexity — fewer advertisers can run healthcare ads on Meta and Google, reducing supply and inflating prices for compliant advertisers.
Typical Healthcare CPM falls between $10 and $24 depending on platform, targeting breadth, and campaign objective.
Average (blended): $15.80 (2025)
| # | Platform | CPM Range | Notes |
|---|---|---|---|
| 1 | Google Search (equiv.) | $16–$28 | ⭐ Symptom/treatment queries |
| 2 | Meta | $11–$19 | Condition awareness (restricted) |
| 3 | Display (contextual) | $6–$11 | Health content targeting |
| 4 | YouTube | $10–$16 | Patient education |
| 5 | $40–$70 | HCP targeting | |
| 6 | Bing | $9–$15 | Older patient demographic |
| Year | Average CPM |
|---|---|
| 2022 | $12.60 |
| 2023 | $13.80 |
| 2024 | $14.90 |
| 2025 | $15.80 |
| 2026E | $16.70 |
2026E = projected estimate.
Index 100 = annual average.
| Quarter | Index | Relative Performance |
|---|---|---|
| Q1 | 115 | |
| Q2 | 94 | |
| Q3 | 88 | |
| Q4 | 103 |
Healthcare advertisers face strict targeting restrictions on Meta post-2023. Contextual targeting on health content sites and Google Display often delivers better CPM efficiency than social.