2025 click-through rate benchmarks across search, display, and social platforms
Healthcare achieves the highest search CTR among major verticals, driven by high-urgency queries. Patients searching for symptoms, treatments, or providers click ads at elevated rates.
Typical Healthcare campaign CTR falls between 2.2% and 5.1% depending on campaign type, keyword intent, and creative quality.
Average: 3.27% (Google Search, 2025)
| # | Platform | Avg. CTR | Notes |
|---|---|---|---|
| 1 | Google Search | 3.27% | ⭐ Urgency-driven, highest CTR |
| 2 | Meta Ads | 0.98% | Awareness & condition targeting |
| 3 | Display | 0.59% | Retargeting post-visit |
| 4 | YouTube | 0.42% | Patient education content |
| 5 | Bing Search | 3.54% | Older demographic, high value |
| 6 | 0.31% | Healthcare professional targeting |
| Year | Average CTR |
|---|---|
| 2022 | 2.89% |
| 2023 | 3.06% |
| 2024 | 3.17% |
| 2025 | 3.27% |
| 2026E | 3.35% |
Source: Aggregated industry benchmarks. 2026E = projected estimate.
Index 100 = annual average. Values above 100 indicate above-average CTR periods.
| Quarter | Index | Relative Performance |
|---|---|---|
| Q1 | 112 | |
| Q2 | 95 | |
| Q3 | 90 | |
| Q4 | 103 |
Location extensions are essential for healthcare — 'near me' and city-specific queries dominate healthcare search volume and drive the highest CTR.
| Year | Avg. CTR |
|---|---|
| 2022 | 2.89% |
| 2023 | 3.06% |
| 2024 | 3.17% |
| 2025 | 3.27% |
| 2026E | 3.35% |
2026E = projected estimate.
| Quarter | Index | Trend |
|---|---|---|
| Q1 | 112 | |
| Q2 | 95 | |
| Q3 | 90 | |
| Q4 | 103 |
| Platform | Avg. CTR |
|---|---|
| Bing Search | 3.54% |
| Google Search | 3.27% |
| Meta | 0.98% |
| Display | 0.59% |
| YouTube | 0.42% |
| 0.31% |