2025 cost-per-thousand-impressions benchmarks across platforms
Real estate CPM peaks sharply in Q2 (spring buying season). Visual formats — carousel ads with property photos — consistently deliver lower effective CPM than static image ads.
Typical Real Estate CPM falls between $7 and $17 depending on platform, targeting breadth, and campaign objective.
Average (blended): $11.40 (2025)
| # | Platform | CPM Range | Notes |
|---|---|---|---|
| 1 | Meta | $9–$15 | ⭐ Visual listings, carousel format |
| 2 | Google Display | $4–$8 | Location-based targeting |
| 3 | TikTok | $8–$13 | Property tour videos |
| 4 | YouTube | $7–$12 | Virtual walkthrough ads |
| 5 | Google Search (equiv.) | $12–$20 | High-intent buyer queries |
| 6 | $30–$50 | Commercial real estate |
| Year | Average CPM |
|---|---|
| 2022 | $9.20 |
| 2023 | $10.10 |
| 2024 | $10.80 |
| 2025 | $11.40 |
| 2026E | $12.00 |
2026E = projected estimate.
Index 100 = annual average.
| Quarter | Index | Relative Performance |
|---|---|---|
| Q1 | 85 | |
| Q2 | 122 | |
| Q3 | 106 | |
| Q4 | 87 |
Real estate gets outsized value from Meta's Advantage+ catalog ads — property listings run as dynamic ads achieve 25–40% lower CPM than manually created campaigns.