2025 cost-per-thousand-impressions benchmarks across platforms
Finance CPM peaks in Q1 as tax season drives insurance and investment product competition. FIRE (financial independence) and retirement content see sustained CPM premium year-round.
Typical Finance CPM falls between $11 and $26 depending on platform, targeting breadth, and campaign objective.
Average (blended): $17.50 (2025)
| # | Platform | CPM Range | Notes |
|---|---|---|---|
| 1 | Google Search (equiv.) | $18–$32 | ⭐ Highest-intent finance queries |
| 2 | $45–$80 | Wealth management, B2B finance | |
| 3 | Meta | $13–$22 | Insurance & personal finance |
| 4 | Display | $5–$9 | Brand + retargeting |
| 5 | YouTube | $9–$15 | Financial education content |
| 6 | Bing | $10–$18 | Underpriced for finance demo |
| Year | Average CPM |
|---|---|
| 2022 | $14.20 |
| 2023 | $15.40 |
| 2024 | $16.50 |
| 2025 | $17.50 |
| 2026E | $18.40 |
2026E = projected estimate.
Index 100 = annual average.
| Quarter | Index | Relative Performance |
|---|---|---|
| Q1 | 122 | |
| Q2 | 96 | |
| Q3 | 85 | |
| Q4 | 97 |
Finance advertisers should test Bing/Microsoft Ads — older, wealthier demographics with lower CPM competition than Google, often delivering 30–40% lower CPM for equivalent audiences.