2025 cost-per-thousand-impressions benchmarks across platforms
Ecommerce CPM spikes sharply in Q4 — Black Friday and holiday season push CPMs 35–50% above annual average as advertisers compete for the same high-intent audiences.
Typical Ecommerce CPM falls between $6 and $14 depending on platform, targeting breadth, and campaign objective.
Average (blended): $9.80 (2025)
| # | Platform | CPM Range | Notes |
|---|---|---|---|
| 1 | Meta | $9–$15 | ⭐ Highest volume for ecommerce |
| 2 | Google Display | $3–$6 | Retargeting backbone |
| 3 | TikTok | $9–$14 | Impulse discovery |
| 4 | YouTube | $7–$11 | Product showcase |
| 5 | Google Search (CPM equiv.) | $12–$20 | High intent |
| 6 | $35–$55 | B2B ecommerce only |
| Year | Average CPM |
|---|---|
| 2022 | $8.10 |
| 2023 | $8.70 |
| 2024 | $9.25 |
| 2025 | $9.80 |
| 2026E | $10.30 |
2026E = projected estimate.
Index 100 = annual average.
| Quarter | Index | Relative Performance |
|---|---|---|
| Q1 | 74 | |
| Q2 | 92 | |
| Q3 | 97 | |
| Q4 | 137 |
Shift ecommerce budget toward Google Shopping and retargeting in Q4 — these channels maintain efficiency even when CPMs spike, because purchase intent remains high.