2025 cost-per-click benchmarks across search, display, and social platforms
Ecommerce CPC is among the lowest of major verticals due to high volume and broad audience availability. Google Shopping CPC is typically 30–40% lower than Search for the same product category.
Typical Ecommerce campaign CPC falls between $0.45 and $1.80 depending on platform, keyword intent level, and targeting specificity.
Average (blended): $0.88 (Google Search, 2025)
| # | Platform | Avg. CPC | Notes |
|---|---|---|---|
| 1 | Google Search | $0.90–$2.10 | Product + brand queries |
| 2 | Google Shopping | $0.45–$0.90 | ⭐ Lowest CPC for product intent |
| 3 | Meta Ads | $0.40–$1.00 | Retargeting & catalog |
| 4 | TikTok | $0.30–$0.80 | Discovery & impulse |
| 5 | Display | $0.20–$0.50 | Retargeting only |
| 6 | $3–$6 | B2B ecommerce only |
| Year | Average CPC |
|---|---|
| 2022 | $0.72 |
| 2023 | $0.78 |
| 2024 | $0.83 |
| 2025 | $0.88 |
| 2026E | $0.94 |
2026E = projected estimate.
Index 100 = annual average. Values above 100 indicate above-average CPC periods.
| Quarter | Index | Relative Performance |
|---|---|---|
| Q1 | 80 | |
| Q2 | 95 | |
| Q3 | 98 | |
| Q4 | 127 |
Split test broad match with Performance Max — ecommerce advertisers running PMax alongside standard Shopping see average CPC reductions of 15–25% at equivalent conversion volume.